Changing role of brands opens door to private label growth.

New research by The Hartman Group, Bellevue, Wash.
, found the role of brands has shifted over time, creating new opportunities for store brands to move to the forefront and "perhaps even leapfrog national brands in such critical areas as ingredients, flavors, preparation, even packaging,"

In a webinar, which was also announced in this blog, titled "Private Label 2010: Three Key Battlegrounds for Brand Loyalty," Senior Vice President o...

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