Pure Circle and Imperial Sugar have made a joint venture to offer sugar and stevia combinations to food and beverages industries. PureCircle manufactures a natural, high intensity Reb A sweetener derived from the leaves of the stevia plant. It has been positioning the sweetener as a possible complement to sugar for some time, to take advantage of both products’ natural status, meaning that unlike many other sweeteners that could be used to reduce sugar, manufacturers could continue to use ...
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