Mars is planning to stop the production of its ready-made soups in Russia, sold under the Gourmania brand.

According to analysts, the company failed to achieve significant sales despite the multimillion-dollar investments in production and promotion due to the unsuccessful positioning of the brand. 

Mars began production of liquid soups in Russia in 2004. Gourmania is not the first soup brand to exit the Russian market. Earlier, Mars withdrew Uncle Ben's soups and Unliever ceased sale of...