Many shoppers in the US are now displaying stronger preferences for specific brands than was the case last year, although a large number of consumers remain cautious. RetailingToday has released the results of its annual survey of popular spending habits in America, which has been conducted every year for over two decades.Its Top Brands study revealed that in 13 of 17 categories, including snacks, confectionery, grocery, electronics and toys, participants were exhibiting greater attachment to ... Continue reading ...
Posted by Turgut Ziyal on Friday, June 4, 2010,
In :
Marketing
PepsiCo is seeking to move away from marketing based on a "big brand" philosophy and towards an approach that connects with its target audience in a more direct way. Frank Cooper III, chief consumer engagement officer for PepsiCo's US beverage arm, argued that changing preferences and habits mean many traditional methods of advertising now seem outdated."We want to become a catalyst in the culture rather than act like a big brand announcing something," he said. As part of this process, PepsiCo ... Continue reading ...
A follow-up study announced by Shoppercentric, an independent agency specialising in shopper behaviour research, shows that due to the recession, the number of consumers that have had to make significant adjustments to their weekly grocery shopping continues to rise and now represents nearly a third of the UK population (30%) - an increase of 25% on January 2009.
This study follows up from Shoppercentric’s “Shopping in the Recession” January 2009 report, and its purpose is to provide... Continue reading ...
Posted by Turgut Ziyal on Wednesday, December 16, 2009,
In :
private label
Changing role of brands opens door to private label growth.
New research by The Hartman Group, Bellevue, Wash., found the role of brands has shifted over time, creating new opportunities for store brands to move to the forefront and "perhaps even leapfrog national brands in such critical areas as ingredients, flavors, preparation, even packaging,"
In a webinar, which was also announced in this blog, titled "Private Label 2010: Three Key Battlegrounds for Brand Loyalty," Senior Vice President o... Continue reading ...
Posted by Turgut Ziyal on Wednesday, December 16, 2009,
In :
retail
A 12-week analysis of more than 2 million grocery shoppers by Concept Shopping, Inc., Lisle, Ill., reveals that the top 10 percent of a given store's customers visit more than twice a week, spend more than $39.00 per visit and represent nearly 40 percent of the store’s total sales.
The study also found that these "most valuable" shoppers tend to remain very loyal to the store, with 95 percent continuing to shop there throughout the year. Conversely, only 34 percent of the store's worst sho... Continue reading ...
Posted by Turgut Ziyal on Tuesday, December 8, 2009,
In :
Marketing
Shopper marketing concept gets more and more important in FMCG. That's why although this is not a dierect food news I wanted to share it with you....
Major marketers like Procter & Gamble and GlaxoSmithKline are making increased use of shopper marketing in an effort to reach consumers at the decisive stage of the purchase process. A new study from Nielsen, the research firm, found that 9% of Americans "dislike" or "hate" grocery shopping, while 38% regard it as "a chore, but not difficult," and... Continue reading ...
Posted by Turgut Ziyal on Thursday, October 29, 2009,
In :
retail
A new report from Atlanta-based retail consulting firm Miller Zell says the poor economy has made shoppers more "marketing-resistant," forcing retailers to ramp their in-store merchandising campaigns up a notch.
In “The Elements Report,” third in a series of articles based on a larger report, “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers,” the company noted that, although more consumers than ever are heading to the store armed with a shopping list, decisi... Continue reading ...
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About This Blog:
| getfoodnews |
| Turgut@Getfoodnews.Com |
In this blog I try to compile the news related with food industry. This includes food companies, retailers, ingredients, regulations, mergers&acqusitions and others. In each post I try to designate the source of the news and add a link to the original document.
I hope you find it useful. For any comments please feel free to send me an email (turgut@getfoodnews.com). You can post your comments inside the boxes appearing at the end of each posting when clicked the headline.
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