Shopper marketing concept gets more and more important in FMCG. That's why although this is not a dierect food news I wanted to share it with you....


Major marketers like Procter & Gamble and GlaxoSmithKline are making increased use of shopper marketing in an effort to reach consumers at the decisive stage of the purchase process.

A new study from Nielsen, the research firm, found that 9% of Americans "dislike" or "hate" grocery shopping, while 38% regard it as "a chore, but not difficult," and...
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