A follow-up study announced by Shoppercentric, an independent agency specialising in shopper behaviour research, shows that due to the recession, the number of consumers that have had to make significant adjustments to their weekly grocery shopping continues to rise and now represents nearly a third of the UK population (30%) - an increase of 25% on January 2009. 

This study follows up from Shoppercentric’s “Shopping in the Recession” January 2009 report, and its purpose is to provide...