Many shoppers in the US are now displaying stronger preferences for specific brands than was the case last year, although a large number of consumers remain cautious.

RetailingToday has released the results of its annual survey of popular spending habits in America, which has been conducted every year for over two decades.Its Top Brands study revealed that in 13 of 17 categories, including snacks, confectionery, grocery, electronics and toys, participants were exhibiting greater attachment to ...
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