Branded suppliers were left reeling this week in UK as Tesco and Sainsbury’s both launched concerted campaigns promoting their own-label ranges at the expense of brands.
Sainsbury’s announced a massive Switch & Save campaign, across all media, that will encourage shoppers to buy the retailer’s 15,000 own labels; while the Tesco website, Tesco.com, now flags up a cheaper alternative, usually own-label, when shoppers select a brand. Tesco’s initiative is backed by TV ads showing brands b...
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