The UK Parliament’s Business, Innovation and Skills Committee, in its report published today, expressed concern that the takeover of Cadbury by Kraft was ultimately decided by institutional investors motivated by short-term profits rather than those investors who had the company’s long-term interests at heart. The politicians found that the takeover was particularly marred by the controversy over Kraft’s statements regarding the future of Cadbury’s Somerdale factory which was earmarked for closure. They claim that Kraft had been either incompetent or cynical by promising to keep the plant open during its pursuit of Cadbury and then doing the reverse one week after gaining its control.

It appears that British public has not digested this takeover at all! The irony in  this claim made by politicians about "keeping promises" is really interesting. We will see in coming days which promises the British politicains will be making before the newly announced general elections will be respected after the election is over.